March 30, 2026via AI News
How AEO vs GEO reshapes AI-driven brand discovery in 2026
Why it matters
AI-powered search summaries are fundamentally changing how users discover brands, cutting traditional click-through rates in half and forcing companies to rethink their entire digital marketing strategy.
Key signals
- 68,879 Google searches analyzed by Pew Research Centre
- 8% click-through rate on traditional results when AI summary present
- 15% click-through rate when no AI summary shown
- Nearly 50% reduction in traditional search engagement
The hook
8%. That's how often users click traditional search results when they see AI summaries vs 15% without them.
When Pew Research Centre analysed 68,879 Google searches in March 2025, one finding stood out: users who encountered an AI-generated summary clicked on a traditional result just 8% of the time. Those who didn’t see a summary clicked nearly twice as often, at 15%. A quarter of users who saw an AI summary ended their […]
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