March 2, 2023via Amazon Science
Invalidating robotic ad clicks in real time
Why it matters
Amazon's SLIDR system represents a significant advancement in ad fraud prevention, using AI to protect advertiser spending and improve digital marketing ROI in real-time.
Key signals
- SLIDR uses deep-learning and optimization techniques
- Real-time detection of robotic ad clicks
- Protects advertisers from fraudulent charges
- Slice-level detection methodology
The hook
Not a pilot. Amazon deployed deep-learning fraud detection that stops robotic ad clicks in real time.
Slice-level detection of robots (SLIDR) uses deep-learning and optimization techniques to ensure that advertisers aren’t charged for robotic or fraudulent ad clicks.
Relevance score:75/100