April 2, 2026via Forrester Blog
Designing For Two Customers: Why The New Battleground Isn’t UX, It’s Being Machine-Readable
Why it matters
As AI agents become primary interfaces for users, companies must redesign not just for human users but for machine readability - fundamentally shifting product design priorities from traditional UX to dual-customer optimization.
Key signals
- Article references transition from 2024 vision to current reality
- Shift from human-only UX to human+AI design paradigm
- AI counterparts now helping users search, decide, and act online
The hook
Your UX strategy is already obsolete. The new battleground? Making your product readable by AI agents.
A year or so ago I wrote a blog summarizing the theme of two keynote speeches I gave on the theme of “Human+AI: Meet Your Digital Double.” I argued that individuals will increasingly rely on AI counterparts to help them search, decide, and act online. Back in 2024 that was still a future vision. Now, […]
Relevance score:85/100