April 2, 2026via Forrester Blog
Take Control Of Your AI Voyage — Your Customers Deserve It
Why it matters
Forrester argues that the AI experimentation phase is over and companies need committed leadership and clear purpose to deliver real customer value. This signals a maturation of enterprise AI strategy from pilots to production.
Key signals
- AI represents a once-in-a-generation opportunity to redefine customer value
- Experimentation phase is ending, committed leadership phase beginning
The hook
Your AI strategy is already 6 months behind.
AI represents a once-in-a-generation opportunity to redefine customer value and establish durable differentiation. Experimentation had its moment — what’s required now is committed leadership, sharper customer focus, and a clear sense of purpose.
Relevance score:75/100