Monday, June 23, 2025
Top story
Using AI Right Now: A Quick Guide
Practical guidance on current AI tool selection and implementation strategies that business leaders can immediately apply to improve productivity and competitive positioning.
The briefs
Demonstrates real-world deployment of OpenAI's o3 and GPT-4.1 in production GTM workflows—a concrete use case for how newer models are landing in sales/marketing infrastructure at scale.
Vercel is embedding AI assistants into developer infrastructure to reduce friction in the build workflow. This is a product feature that uses AI (the Navigation Assistant) to improve UX, relevant to how AI is being operationalized in B2B SaaS tools targeting technical users.
Vercel is repositioning as an AI-native developer platform and bringing in C-suite marketing leadership to drive enterprise adoption and competitive positioning in the AI application layer.