Sora

Overview

OpenAI's video generation model capable of creating realistic and imaginative video clips from text prompts. Sora can generate videos up to 20 seconds long with detailed scenes, complex camera motion, and multiple characters.

Why it matters

Sora represents the frontier of AI video generation and signals the coming disruption of the $300B global video production industry. While current output still has artifacts and consistency issues, the trajectory is clear: stock footage, B-roll, and simple promotional videos will be AI-generated within two to three years. For media companies, advertising agencies, and content creators, Sora is both an opportunity (dramatically cheaper production) and a threat (commoditization of visual content). The competitive landscape is heating up with Runway, Pika, and Kling all racing to close quality gaps.