Adobe’s ‘natural look’ camera app embraces generative AI
Adobe's camera app just became a generative AI playground. Here's what that means for the 'what is a photo' debate.
Why it matters
Adobe is shipping generative AI capabilities directly into its consumer camera app, testing how users interact with AI-assisted photography at the point of capture. This signals a shift in how creative tools embed AI—not just in post-production, but in real-time shooting workflows.
The key facts
12 to knowProject Indigo camera app now includes 'AI Playground' generative tooling suite
Uses third-party AI models, not Adobe's Firefly
Free access with no sign-on requirement being tested
Rolling out to small percentage of Indigo users over next few weeks
Users can opt out and revert to original 'natural look' functionality
Described as experimental by Adobe
Project Indigo (originally SLR-like camera app) now includes 'AI Playground' generative tooling suite
Free access to AI tools being tested with small percentage of Indigo users
No sign-on required for AI Playground access
NOT using Adobe's own Firefly AI models
Users can opt out and use non-AI version
Rollout window: next few weeks as of July 2026
Go to the source
The Verge AItheverge.com
Publisher excerpt: Welcome to the “what is a photo” debate, Adobe. | Image: Adobe Adobe's experimental camera app has taken an unexpected turn. After Project Indigo was launched last year to provide a "more natural (SLR-like) look" for iPhone photography, the Indigo camera app is now being updated with a suite of…