Agentic AI Is Quietly Turning Video Into An Interactive System
Video just became interactive. D-ID and Higgsfield AI are shipping agentic systems that turn passive content into live decision trees.

Why it matters
Agentic AI is moving beyond chat into media infrastructure. Companies are embedding autonomous agents into video workflows, creating a new product category at the intersection of content generation and interactive AI—this matters for founders building in video, GenAI platforms, and enterprises automating media production.
The key facts
4 to knowD-ID embedding AI agents into video to enable interactivity
Higgsfield AI building agentic video infrastructure for content generation
Agents-as-capability expanding beyond language into video/media layer
Product-layer innovation (not model release or benchmark)
Go to the source
Forbes Innovationforbes.com
Publisher excerpt: D-ID is embedding AI agents into video to make it interactive, while companies like Higgsfield AI are building agentic video infrastructure for content generation.