AgentsThe story, in brief
AI Agents Are Driving Measurable Value To CRM Operations
Not a pilot. CRM shops are already running agents at scale — and saving 90% on routine labor costs.
The KeyNews take
Why it matters
AI agents have moved from concept to production deployment in CRM operations. This research documents measurable ROI (cost savings, productivity gains) across real customer bases, signaling that agent adoption is crossing the chasm from early adopters to mainstream enterprise.
The key facts
5 to knowPublic sector firm saves 90% in routine labor costs with AI agents in CRM
Research based on interviews with dozens of consultancies and customers
Agents closing the gap between data, decision, execution, and results in CRM workflows
Productivity and cost-to-serve are primary measurable outcomes
Source: Forrester research (analyst credibility)
Go to the source
Forrester Blogforrester.com
Publisher excerpt: AI agents are delivering measurable business value to CRM operations by closing the gap between data, decision, execution, and results. In interviews with dozens of consultancies and customers, we found that AI agents in CRM: Increase productivity and lower the cost to serve. A public sector firm…