WorkSeptember 8, 2026via Forrester Blog
AI Agents For Marketing Are Here: Are You Ready?
Why it matters
AI agents are moving from pilot to production in marketing workflows. This is a profession-in-motion story: marketers are adopting agentic AI at scale, reshaping how marketing work gets done.
Key signals
- 83% of B2C marketing decision makers actively implementing agentic AI
- 85% report meaningful business value from agentic AI in marketing
- Platforms: Claude, ChatGPT mentioned as enablers
- Published Sep 2026 (future date — verify publication date)
- Claude and ChatGPT cited as primary AI platforms driving adoption
- Published September 2026 — this is forward-looking trend reporting, not breaking news
The hook
83% of B2C marketers are already running AI agents. If your team isn't, you're behind.
AI agents for marketing are no longer a future state — they have arrived. Eighty-three percent of B2C marketing decision makers report actively implementing agentic AI into their workflows, and 85% agree that it’s delivering meaningful business value in their marketing efforts. With the rise of AI p…