WorkSeptember 16, 2026via Financial Times Technology
AI is creating ghostwriting jobs on LinkedIn
Why it matters
AI is automating executive communication, but the authenticity gap is creating demand for human intermediaries—a new labor category that sits between algorithmic efficiency and workplace credibility.
Key signals
- CEOs hiring ghostwriters to humanize AI-drafted content
- LinkedIn posts as a case study in AI-driven work transformation
- Authenticity/trust gap creating new job demand
- Executive communication workflows being restructured around AI tools
- New job category: LinkedIn ghostwriters hired by CEOs to humanize AI-generated content
- Demand driven by CEOs seeking 'more human touch' in communication
- Reflects broader tension: AI can scale writing but cannot replicate authentic voice
- Labor arbitrage play—humans hired to solve an AI limitation rather than replace AI
The hook
A new collar job: CEOs are hiring ghostwriters to make their AI-drafted LinkedIn posts sound human.
CEOs are looking for a more human touch