WorkThe story, in brief
AI is not your strategy: Author and business advisor Brian Evergreen explains why vision comes first
Your AI strategy is already backwards. Former Microsoft AI leader explains why vision comes first, not the technology.
The KeyNews take
Why it matters
A contrarian take from an industry insider on how enterprises are fundamentally misapproaching AI adoption—prioritizing tools over outcomes. This challenges the default playbook most leaders are following.
The key facts
5 to knowBrian Evergreen: former Microsoft AI leader
Author of 'Autonomous Transformation'
Core argument: companies start with technology instead of vision
Published via GeekWire Podcast (live recording)
Addresses organizational strategy and leadership approach to AI adoption
Go to the source
GeekWiregeekwire.com
Publisher excerpt: Brian Evergreen, a former Microsoft AI leader and author of Autonomous Transformation, argues that most companies are approaching AI backward — starting with the technology instead of a vision for what they want to create. In a live GeekWire Podcast recording, he explains how leaders can adjust…