AI, networks and Mechanical Turks
LLMs just changed the game for search and recommendations. You might not need a massive user base anymore.

Why it matters
Explores how LLMs fundamentally alter the economics of building search and recommendation systems, questioning whether companies can now compete without network effects or massive data moats.
The key facts
4 to knowFocus on LLM capability as potential replacement for user-generated data signals
Examines whether network effects remain critical competitive moat
Published by Benedict Evans (reputable AI strategy analyst)
Questions the relationship between AI quality and user base requirements
Go to the source
Benedict Evansben-evans.com
Publisher excerpt: How far do LLMs give us a step change in how good a search and recommendation system can be? Do they let you build one without needing a vast user base of your own?

