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Amazon brings AI shopping assistant to retailers with Kate Spade

Amazon just turned its AI shopping assistant into a B2B product. Kate Spade is first.

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The KeyNews take

Why it matters

Amazon is commercializing its internal AI shopping technology as a managed service for retailers on AWS, signaling a shift from consumer-only AI products to enterprise infrastructure plays. This positions AWS as a platform for retail AI agents and creates a new revenue stream beyond advertising.

The key facts

5 to know
  1. Amazon launching Agentic Shopping Assistant on AWS

  2. Kate Spade is among first retail deployments

  3. Service allows retailers to customize AI assistants to their product catalogues

  4. B2B SaaS model for retail AI agents

  5. Built on AWS infrastructure

Go to the source

AI Newsartificialintelligence-news.com

Publisher excerpt: Amazon is offering its AI shopping technology to other retailers through a new Agentic Shopping Assistant built on AWS, with Kate Spade among the first brands to use it. The service allows retailers to build AI shopping assistants for their own websites and apps. Amazon said each deployment can be…
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