Amazon brings AI shopping assistant to retailers with Kate Spade
Amazon just turned its AI shopping assistant into a B2B product. Kate Spade is first.

Why it matters
Amazon is commercializing its internal AI shopping technology as a managed service for retailers on AWS, signaling a shift from consumer-only AI products to enterprise infrastructure plays. This positions AWS as a platform for retail AI agents and creates a new revenue stream beyond advertising.
The key facts
5 to knowAmazon launching Agentic Shopping Assistant on AWS
Kate Spade is among first retail deployments
Service allows retailers to customize AI assistants to their product catalogues
B2B SaaS model for retail AI agents
Built on AWS infrastructure
Go to the source
AI Newsartificialintelligence-news.com
Publisher excerpt: Amazon is offering its AI shopping technology to other retailers through a new Agentic Shopping Assistant built on AWS, with Kate Spade among the first brands to use it. The service allows retailers to build AI shopping assistants for their own websites and apps. Amazon said each deployment can be…