Apple increases MacBook and iPad prices by 20%
20%. That's how much Apple just raised MacBook and iPad prices—and the culprit is the AI chip shortage rippling through hardware supply chains.
Why it matters
AI's insatiable demand for memory chips is creating cascading price pressure across consumer hardware. This signals that compute scarcity isn't just a data center problem—it's now reshaping retail pricing and margin strategies.
The key facts
7 to knowApple increased MacBook and iPad prices by 20%
Memory chip shortages attributed to AI boom demand
Supply chain cost pressure flowing to consumer products
Published June 25, 2026
Price increases attributed to memory chip shortages caused by AI boom
Demonstrates supply chain pressure from AI-driven data center demand
Consumer hardware cost inflation tied to enterprise AI infrastructure competition
Go to the source
Financial Times Technologyft.com
Publisher excerpt: iPhone maker blamed cost rises on memory chip shortages caused by AI boom