Platform WatchJune 25, 2026via SiliconAngle
Apple’s Macs and iPads and Microsoft’s Xbox consoles are getting more expensive — blame AI
Why it matters
AI demand is driving up semiconductor costs across the board, forcing hardware makers to raise prices on flagship products. This signals a broader supply-chain constraint that will ripple through the entire AI infrastructure stack.
Key signals
- Apple raised prices on Macs and iPads
- Microsoft raised prices on Xbox consoles
- Memory chip cost surge attributed to AI demand
- Micron Technologies benefiting from price increases
- June 2026 pricing announcements across multiple OEMs
The hook
Memory chip costs are spiking. Apple and Microsoft just passed the bill to consumers—and this is only the beginning.
The surging cost of memory chips has translated into a bonanza for companies like Micron Technologies Inc., but for almost everyone else there’s going to be a steep price to pay, with both Apple Inc. and Microsoft Corp. raising the price of some of their most popular products today. First came Apple, which announced this […]