ChipsThe story, in brief
Apple’s Macs and iPads and Microsoft’s Xbox consoles are getting more expensive — blame AI
Memory chip costs are spiking. Apple and Microsoft just passed the bill to consumers—and this is only the beginning.
The KeyNews take
Why it matters
AI demand is driving up semiconductor costs across the board, forcing hardware makers to raise prices on flagship products. This signals a broader supply-chain constraint that will ripple through the entire AI infrastructure stack.
The key facts
5 to knowApple raised prices on Macs and iPads
Microsoft raised prices on Xbox consoles
Memory chip cost surge attributed to AI demand
Micron Technologies benefiting from price increases
June 2026 pricing announcements across multiple OEMs
Go to the source
SiliconAnglesiliconangle.com
Publisher excerpt: The surging cost of memory chips has translated into a bonanza for companies like Micron Technologies Inc., but for almost everyone else there’s going to be a steep price to pay, with both Apple Inc. and Microsoft Corp. raising the price of some of their most popular products today. First came…