WorkThe story, in brief

Are we tokenmaxxing our way to nowhere?

The gap between AI insiders and everyone else is widening—and the vocabulary, spending, and skepticism are starting to show it.

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People, judgement and the changing nature of work.AI illustration by KeyNews
The KeyNews take

Why it matters

A contrarian take on whether the AI industry's obsession with scale (tokenmaxxing) is delivering real value or creating a widening credibility gap between insiders and the broader market. Relevant for leaders evaluating whether current AI spending priorities align with actual business outcomes.

The key facts

9 to know
  1. OpenAI acquiring finance apps and media properties

  2. Footwear company rebranding as AI infrastructure play

  3. Anthropic released model deemed 'too powerful' for public release

  4. Growing vocabulary/jargon gap between AI insiders and mainstream

  5. Increased spending and suspicion in AI market

  6. Shoe company rebranding as AI infrastructure play

  7. Anthropic withholding model release citing safety/power concerns

  8. Growing vocabulary gap between AI insiders and general audience

  9. Tension between spending levels and actual deployment outcomes

Go to the source

TechCrunch Startupstechcrunch.com

Publisher excerpt: The gap between AI insiders and everyone else is widening, and the spending, suspicion, and even new vocabulary are starting to show it. While OpenAI is busy buying up everything from finance apps to talk shows, a certain shoe company just rebranded as an AI infrastructure play, and Anthropic…
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