Asset-Light, Impact-Heavy: Inside Salesforce’s Approach to Reduce the Environmental Footprint of AI Growth
170%. That's how much data center water consumption could spike by 2030 — and Salesforce is forcing the AI industry to reckon with it.
Why it matters
As AI infrastructure demand explodes, environmental sustainability is becoming a strategic business decision, not just an ESG checkbox. Leaders who don't address power and water constraints now risk regulatory backlash and operational gridlock.
The key facts
7 to knowGlobal data center demand expected to triple by 2030
Data center water consumption projected to increase 170%
Salesforce positioning 'asset-light' approach as competitive differentiator
Power grid strain emerging as material constraint on AI scaling
Technology leaders rethinking energy strategies amid AI acceleration
Environmental footprint driving technology leaders to overhaul energy strategies
Salesforce positioning sustainability as core to AI infrastructure strategy
Go to the source
Salesforce Newsroomsalesforce.com
Publisher excerpt: Key Takeaways Driven by the rapid acceleration of AI, global data center demand is expected to more than triple by 2030, heavily straining power grids and increasing data center water consumption by an estimated 170%. This significant environmental impact is compelling technology leaders to…