B2B Commerce innovations: Headless flexibility and new agentic capabilities
Salesforce just shipped agentic capabilities into B2B Commerce. Here's why your sales team needs to care.
Why it matters
Salesforce is embedding AI agents into its B2B Commerce platform to handle multi-channel purchasing workflows. This signals the shift from AI chatbots to autonomous commerce agents—a critical product evolution for enterprise sales leaders navigating omnichannel buyer behavior.
The key facts
8 to knowB2B buyers use average of 10 channels in purchasing journey (McKinsey data)
Salesforce shipping agentic capabilities in B2B Commerce
Focus on seamless channel switching and handoff automation
Headless architecture flexibility mentioned as enabler
B2B buyers use average of 10 channels in purchasing journey (McKinsey)
Headless commerce architecture enabling channel flexibility
Agentic capabilities integrated into B2B Commerce platform
Focus on seamless channel switching and handoff elimination
Go to the source
Salesforce Blogsalesforce.com
Publisher excerpt: B2B buyers now use an average of ten channels throughout their purchasing journey, according to McKinsey & Company, and they expect to switch between them seamlessly. Disconnected channels lead to messy handoffs between…