Boehly’s investment group rolls out AI across portfolio after taking stake in start-up
Boehly's Eldridge acquires majority stake in Sudolabs, signals portfolio-wide AI rollout across Chelsea, A24, and other holdings.

Why it matters
A major holding company's strategic acquisition of an AI start-up and commitment to embed it across a diversified portfolio (sports, media, tech) signals how traditional wealth and M&A are reshaping AI adoption paths — and where capital is flowing to scale AI beyond pure-play labs.
The key facts
10 to knowEldridge acquires 50% stake in Sudolabs (AI start-up)
Portfolio companies include Chelsea Football Club, A24 (film studio), and others
Plan to embed Sudolabs technology across portfolio holdings
Todd Boehly's Eldridge group as acquirer
Published August 2026
Eldridge Industries acquires 50% stake in Sudolabs
AI deployment planned across Chelsea Football Club, A24 film studio, and broader portfolio
Todd Boehly's investment group (Eldridge) is the acquirer
Strategic rollout across multiple verticals signals portfolio-wide AI integration play
A24 and Chelsea are high-profile, brand-sensitive deployments (entertainment and sports)
Go to the source
Financial Times Technologyft.com
Publisher excerpt: Eldridge will embed technology in companies from Chelsea Football Club to film studio A24 after acquiring 50% of Sudolabs