ToolsAugust 6, 2026via TechCrunch AI
ChatGPT brings unlimited text chats to free users
Why it matters
OpenAI is removing the chat-limit paywall for free ChatGPT users and rolling out extended thinking to all tiers. This lowers the barrier to adoption and shifts the free-to-paid conversion lever from feature access to compute/speed.
Key signals
- Unlimited text chats now available to ChatGPT free users
- ChatGPT Go users also receive unlimited text chats
- New 'think button' feature for complex queries rolled out to free and Go tiers
- Extended thinking capability now available below premium tier
- Date: August 6, 2026
The hook
OpenAI just removed the biggest friction point for free users: chat limits. Here's what changes for your workflows.
OpenAI said that ChatGPT free and Go users are also getting a new think button for complex queries.