ChatGPT can now virtually try on clothes for you
ChatGPT adds virtual try-on for clothes — a consumer feature, not an enterprise play, but it signals OpenAI's retail-commerce expansion.
Why it matters
OpenAI is layering shopping features into ChatGPT (virtual try-on, product favorites library), extending the product beyond chat into e-commerce workflows. Practitioners should note this as a signal of where OpenAI sees ChatGPT's utility expanding; enterprises with retail or logistics operations may see similar integrations in the roadmap.
The key facts
10 to knowVirtual try-on feature using user photos
Product Favorites library for saving items
Feature rolled out to ChatGPT (no regional or tier limits disclosed)
No pricing or consumption-unit impact mentioned
Consumer feature; no enterprise or B2B integration details
Virtual try-on feature uses user's own photos
Favorites library for saved products
Rolling out now (October 2026)
No pricing or integration requirements disclosed
No merchant-enablement details or pilot data provided
Go to the source
TechCrunch AItechcrunch.com
Publisher excerpt: OpenAI is rolling out new shopping features for ChatGPT that let users virtually try on clothing and accessories using their own photos and save products they like to a Favorites library.