ToolsApril 9, 2026via The Verge AI
ChatGPT has a new $100 per month Pro subscription
Why it matters
OpenAI is directly competing with Anthropic's Claude Max by introducing a new mid-tier Pro subscription, signaling intensifying competition in the consumer AI market and testing price elasticity at the premium segment.
Key signals
- New ChatGPT Pro tier: $100/month
- Existing tiers: $20/month (Plus), $200/month (Pro)
- Feature: 5x more Codex usage vs. Plus tier
- Direct competitor: Anthropic Claude Max at $100/month
- Target use case: longer, high-effort coding sessions
- Positioning: middle ground between $20 and $200 tiers
The hook
OpenAI just launched a $100/month ChatGPT tier. Here's why it matters for your AI stack.
OpenAI has announced a new version of its ChatGPT Pro subscription that costs $100 per month. The new Pro tier offers "5x more" usage of its Codex coding tool than the $20 per month Plus subscription and "is best for longer, high-effort Codex sessions," OpenAI says.
The company is introducing the ne…