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ChatGPT returns to WhatsApp in Europe after EU forces Meta to open the door to rival AI bots

EU forced Meta's hand. Now ChatGPT is back on WhatsApp—and it's only the beginning of platform interoperability mandates.

Reporting by The Decoder 1 min brief
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The KeyNews take

Why it matters

EU regulatory pressure is reshaping AI distribution strategy. OpenAI's WhatsApp re-entry signals that compliance with DMA/interoperability rules is becoming a competitive advantage, not a burden. This sets precedent for how AI companies navigate regional governance.

The key facts

5 to know

  1. ChatGPT re-enabled on WhatsApp in EU/EEA only

  2. Coverage includes 27 EU member states plus Liechtenstein, Iceland, Norway

  3. EU forced Meta to open WhatsApp to rival AI integrations

  4. Regulatory action (DMA) driving product availability decisions

  5. Regional gating strategy reflects compliance-driven go-to-market

Go to the source

The Decoderthe-decoder.com

Publisher excerpt: OpenAI has re-enabled ChatGPT on WhatsApp, but only in the European Economic Area, covering the 27 EU member states plus Liechtenstein, Iceland, and Norway.
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