ChatGPT's new ad format fills the image generation loading screen with product carousels
ChatGPT now runs ads during image generation. Expect more monetization formats in the loading screen.
Why it matters
OpenAI is testing a new ad placement strategy in ChatGPT's image generation UI — product carousels appear while DALL-E renders. This is a monetization experiment for free and paid tiers; practitioners should expect more ad surfaces to appear as OpenAI optimizes revenue per session.
The key facts
11 to knowDisplay ads in image generation loading screen, US rollout
Ad format: product carousels (not specified which partners or categories)
Applies to free and paid users (no tier distinction disclosed)
No pricing, revenue target, or A/B test scope disclosed
No detail on opt-out or ad frequency controls
Display ads in image generation loading screen
US users affected
Timeline: 'soon' (no GA date disclosed)
Format: product carousels
No pricing or revenue target disclosed
No details on ad frequency, targeting, or opt-out mechanisms
Go to the source
The Decoderthe-decoder.com
Publisher excerpt: ChatGPT users in the US will soon see display ads while the chatbot generates an image for them.