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Cloudflare Traces Turns the Proxy Layer into OpenTelemetry Spans, with New Volume-Based Pricing

Cloudflare Traces moves observability pricing from flat fees to volume-based ingestion and retention starting December 1—practitioners need to audit sampling strategies now.

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The KeyNews take

Why it matters

Cloudflare extended automatic tracing across its proxy layer (Workers, security rules, cache, routing) as OpenTelemetry spans, and switched to consumption-based pricing. For enterprises running Workers or heavy traffic through Cloudflare, this changes operational cost visibility and sampling decisions.

The key facts

11 to know
  1. Cloudflare Traces now in open beta

  2. Automatic tracing spans: Workers, security rules, transformations, cache, routing, origin handling

  3. W3C traceparent header support and forwarding

  4. Trace Rules enable targeted sampling

  5. Pricing model changes to ingestion and retention volume starting December 1, 2026

  6. No pricing per-unit rates disclosed in source

  7. Cloudflare Traces in open beta

  8. Automatic tracing across Workers, security rules, transformations, cache, routing, origin handling

  9. OpenTelemetry span export with W3C traceparent header support

  10. Pricing model moves to ingestion and retention volume

  11. Pricing change effective December 1, 2026

Go to the source

InfoQ AI/MLinfoq.com

Publisher excerpt: Cloudflare has put Traces into open beta, extending automatic tracing from Workers to security rules, transformations, cache, routing and origin handling as OpenTelemetry spans. Traces accept and forward W3C traceparent headers, and Trace Rules allow targeted sampling. Pricing moves to ingestion…
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