Competing in search
Google's monopoly conviction changes nothing—unless ChatGPT and Apple are already rewriting search.

Why it matters
A landmark antitrust ruling against Google's search dominance raises critical questions about whether AI chatbots and alternative entrants will actually disrupt search, and what that means for the AI economy's most valuable real estate.
The key facts
4 to knowGoogle found to be abusing monopoly power in search by federal judge
Outcome of ruling remains uncertain with no clear enforcement path
ChatGPT and Apple positioned as potential search disruptors
25-year period since Google's 'don't be evil' founding referenced as context for dominance duration
Go to the source
Benedict Evansben-evans.com
Publisher excerpt: A quarter century after ‘don't be evil’ a judge has found that Google is abusing its monopoly in search. But no-one knows what happens next, and whether this ruling will change anything. Will Apple build a search engine? Will ChatGPT change search? Does it matter?

