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AI newsThe story, in brief

Designing For Two Customers: Why The New Battleground Isn’t UX, It’s Being Machine-Readable

Your UX strategy is already obsolete. The new battleground? Making your product readable by AI agents.

Reporting by Forrester Blog 1 min brief
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The KeyNews take

Why it matters

As AI agents become primary interfaces for users, companies must redesign not just for human users but for machine readability - fundamentally shifting product design priorities from traditional UX to dual-customer optimization.

The key facts

3 to know

  1. Article references transition from 2024 vision to current reality

  2. Shift from human-only UX to human+AI design paradigm

  3. AI counterparts now helping users search, decide, and act online

Go to the source

Forrester Blogforrester.com

Publisher excerpt: A year or so ago I wrote a blog summarizing the theme of two keynote speeches I gave on the theme of “Human+AI: Meet Your Digital Double.” I argued that individuals will increasingly rely on AI counterparts to help them search, decide, and act online. Back in 2024 that was still a future vision.…
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