Digital Commerce Has Moved On. Many Retail Websites Have Not
Retail websites are dying. Agentic commerce is replacing them.
Why it matters
As AI agents reshape customer interaction patterns, traditional retail web strategies are becoming obsolete. This signals a fundamental shift in how commerce infrastructure must be architected to remain competitive.
The key facts
9 to knowForrester report: 'Death Of The Retail Website As We Know It'
Agentic commerce emerging as replacement for traditional retail websites
Shift from transactional websites to conversational AI-driven commerce
Published June 2026 — forward-looking market trend analysis
Strategic implication: retail leaders must rearchitect digital commerce strategy around agent-based interactions
Agentic commerce identified as transformative retail strategy
Conversational interfaces outpacing traditional website-based shopping
Retail industry lagging behind commerce behavior shift
Webinar date: June 30, 2026
Go to the source
Forrester Blogforrester.com
Publisher excerpt: Our new report, Death Of The Retail Website As We Know It (Agentic Commerce Transforms Retail Strategy), takes you deeper into our findings. Forrester clients: register for our webinar on June 30, or watch the replay! Retail websites are being sidelined by something that is more conversational and…