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EU publishes its AI content labelling playbook ahead of the AI Act’s August deadline

August 2 is the deadline. The EU just handed every AI builder a playbook—or a tripwire.

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People, judgement and the changing nature of work.AI illustration by KeyNews
The KeyNews take

Why it matters

The EU AI Act's transparency rules go live in 6 weeks. The Commission's voluntary Code of Practice signals how regulators will enforce content labeling, setting a compliance template that will likely ripple across global AI product design.

The key facts

5 to know
  1. EU AI Act transparency rules become mandatory August 2, 2026

  2. European Commission published final Code of Practice on June 10, 2026

  3. Voluntary Code sets practical steps for generative AI builders and deployers

  4. Focus on AI-generated content labeling and transparency requirements

  5. 6-week window for companies to align before enforcement begins

Go to the source

AI Newsartificialintelligence-news.com

Publisher excerpt: The European Union has published its AI content labelling playbook, a voluntary Code of Practice meant to help companies meet transparency rules that become law across the bloc on August 2 onwards. The European Commission released the final Code on 10 June, setting out practical steps for the…
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