EU publishes its AI content labelling playbook ahead of the AI Act’s August deadline
August 2 is the deadline. The EU just handed every AI builder a playbook—or a tripwire.

Why it matters
The EU AI Act's transparency rules go live in 6 weeks. The Commission's voluntary Code of Practice signals how regulators will enforce content labeling, setting a compliance template that will likely ripple across global AI product design.
The key facts
5 to knowEU AI Act transparency rules become mandatory August 2, 2026
European Commission published final Code of Practice on June 10, 2026
Voluntary Code sets practical steps for generative AI builders and deployers
Focus on AI-generated content labeling and transparency requirements
6-week window for companies to align before enforcement begins
Go to the source
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Publisher excerpt: The European Union has published its AI content labelling playbook, a voluntary Code of Practice meant to help companies meet transparency rules that become law across the bloc on August 2 onwards. The European Commission released the final Code on 10 June, setting out practical steps for the…