The ReadJune 24, 2026via Forbes Innovation
Every Company Is Now An AI Wrapper So GTM Is The New Moat
Why it matters
As AI models commoditize, competitive advantage has shifted from proprietary model development to go-to-market execution and distribution. This represents a fundamental revaluation of what venture capital is actually funding in the post-frontier era.
Key signals
- Frontier models characterized as commodity
- Distribution/GTM positioned as primary moat
- Venture capital allocation shifting away from model development
- AI wrapper business model becoming standard for startups
The hook
The frontier model is now a commodity. Venture capital has already moved on—the winners own distribution, not weights.
The frontier model is a commodity. The companies winning are the ones that own distribution, and venture capital is paying up for it.