‘Everyone Is Doing It’: The Truth About AI in Hollywood
AI isn't coming to Hollywood. It's already there—and the industry is quietly adapting faster than anyone admits.
Why it matters
As AI tools become embedded in everyday filmmaking workflows, the competitive and labor questions shift from adoption to control—who owns the tech, who loses jobs, and how the industry restructures around it.
The key facts
8 to knowAI adoption in filmmaking is now normalized, not experimental
The battle has moved from whether to use AI to who controls its deployment
Labor and control dynamics are reshaping Hollywood's power structure
Matthew Belloni (Puck) reporting on industry trend, not a single company announcement
AI adoption in filmmaking described as 'everyday' and widespread, not experimental
Shift from adoption debate to control/ownership question
Matthew Belloni (entertainment industry analyst) sourced on the trend
Implicit labor/creative labor angle (who controls tools, who benefits)
Go to the source
Wired AIwired.com
Publisher excerpt: Puck’s Matthew Belloni says AI has quietly become part of everyday filmmaking. The battle now isn’t whether Hollywood will use the technology—it’s who controls what’ll come next.