Exclusive | Apple to Raise Prices Due to Memory Chip Crunch, Tim Cook Says - WSJ
Apple's Siri AI push is reshaping memory chip supply chains. 12GB DRAM requirements for AI features are now driving price increases across the industry.
Why it matters
Apple's on-device AI ambitions are creating immediate infrastructure bottlenecks in DRAM production, forcing price hikes and signaling broader compute capacity constraints as AI adoption scales to consumer hardware.
The key facts
10 to knowApple raising prices due to memory chip crunch
Siri AI push requires 12GB DRAM baseline
Samsung and SK Hynix demand spike from Apple's AI feature rollout
iPhone 18 base model will include 12GB RAM for AI capabilities
Published June 17, 2026 — indicates future trajectory of AI-driven hardware requirements
Apple demanding 12GB DRAM base-line for iPhone 18 to support Siri AI features
Memory chip crunch affecting Samsung and SK Hynix production
Price increases expected due to supply constraints
On-device AI compute driving hardware upgrade cycle
Base model iPhone 18 requires 12GB RAM (vs. prior generations)
Go to the source
Reuters Technologynews.google.com
Publisher excerpt: Exclusive | Apple to Raise Prices Due to Memory Chip Crunch, Tim Cook Says WSJ Apple's Siri AI push drives 12GB DRAM demand for Samsung and SK Hynix digitimes iPhone 18 RAM upgrade confirmed again along with good news about its price - GSMArena.com news GSMArena.com Base model iPhone 18 very likely…