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Get Ready for Connections 2026: Top Sessions and New Reveals

Salesforce ships agentic AI into Agentforce Marketing ahead of Connections 2026.

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New tools for building and creating with AI.AI illustration by KeyNews
The KeyNews take

Why it matters

Salesforce is expanding its Agentforce platform with agentic AI capabilities for marketing workflows. This reflects the broader enterprise push to embed autonomous agents into business applications, signaling how CRM vendors are competing on agent-native features rather than just model access.

The key facts

7 to know
  1. Agentforce Marketing receiving new agentic AI features

  2. Conference: Salesforce Connections 2026, Chicago, June

  3. Focus on hands-on skill building and marketing strategy transformation

  4. Positioning agentic AI as core to marketing strategy, not optional

  5. Connections 2026 conference (June, Chicago) is the announcement venue

  6. Focus on hands-on skill building suggests product maturity and customer readiness

  7. Positioning agentic AI as a marketing strategy transformer

Go to the source

Salesforce Blogsalesforce.com

Publisher excerpt: Discover how agentic AI, new Agentforce Marketing features and hands-on skill building will transform your marketing strategy this June in Chicago.
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