ToolsThe story, in brief
Google AI Mode starts rolling out Search agents that keep track of information for you - 9to5Google
Google Search just got memory. AI Mode agents now track what you're researching across sessions—rolling out to Ultra subscribers this week.
The KeyNews take
Why it matters
Google is shipping agentic capabilities directly into Search, positioning AI Mode as a persistent research assistant rather than a stateless chat interface. This is a significant product differentiation move against OpenAI's SearchGPT and signals Google's pivot toward agent-based search experiences.
The key facts
4 to knowAI Mode information agents rolling out to Ultra subscribers
Agents maintain context and track information across sessions
Positions Search as an agent-based product rather than query-response model
Competitive response to OpenAI SearchGPT and Perplexity's agent-style search
Go to the source
Reuters Technologynews.google.com
Publisher excerpt: Google AI Mode starts rolling out Search agents that keep track of information for you 9to5Google Google Rolls Out AI Mode Information Agents To Ultra Subscribers Search Engine Journal