ToolsThe story, in brief
Google finds new ways to keep you from ever clicking a link again
Google just killed the hyperlink. Chrome's new AI mode opens websites in a sidebar—making the traditional page visit obsolete.
The KeyNews take
Why it matters
Google is restructuring how users consume web content by integrating AI responses directly into Chrome, fundamentally disrupting the link-click economy that powers web traffic and publisher monetization. This represents a significant shift in how AI-native products mediate between users and online content.
The key facts
4 to knowGoogle rolling out AI mode deeper into Chrome browser
Websites now open directly next to AI responses in sidebar format
Traditional page visits becoming less relevant in user workflows
Shift from link-click dependency to integrated AI-mediated content consumption
Go to the source
The Decoderthe-decoder.com
Publisher excerpt: Google is pushing AI mode deeper into Chrome: websites will soon open directly next to the AI response. That makes the traditional page visit even less relevant.