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ToolsThe story, in brief

Google now offers Ultra subscribers video generation with Veo 3.1 Lite at no extra credit cost

Google just unlocked video generation for Ultra subscribers. No extra credits. That changes the competitive math vs. OpenAI.

Reporting by The Decoder 1 min brief
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The KeyNews take

Why it matters

Google is bundling video generation into existing Ultra subscriptions at no marginal cost, shifting the feature parity battle with OpenAI and raising the floor for what AI video tools founders and teams expect to access.

The key facts

4 to know

  1. Veo 3.1 Lite video generation now available to Google Ultra subscribers

  2. No additional credit cost for existing Ultra tier subscribers

  3. Feature rollout indicates Google's strategy to increase Ultra stickiness through bundled capabilities

  4. Published April 13, 2026

Go to the source

The Decoderthe-decoder.com

Publisher excerpt: Google is rolling out a new video generation option for Ultra subscribers that won't cost them any additional credits.
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