ToolsThe story, in brief
Google overhauls its AI plans - which one should you now choose?
Google just cut its top AI tier from $250 to $200 — and added a new $100 Ultra plan. Here's what changed.
The KeyNews take
Why it matters
Google is restructuring its AI subscription pricing and tiers, signaling a shift in go-to-market strategy as competition intensifies in the consumer AI space. Leaders should track how pricing compression affects adoption and margins across the industry.
The key facts
8 to knowNew AI Ultra plan launched at $100/month
Top-tier Ultra subscription price cut from $250 to $200
AI Plus and Pro plans also received updates/perks
Multiple pricing tiers now available
New AI Ultra plan: $100/month
Top-tier Ultra subscription reduced from $250 to $200
AI Plus and Pro plans also receiving perks/changes
Published May 19, 2026
Go to the source
ZDNet AIzdnet.com
Publisher excerpt: The new AI Ultra plan runs $100 a month, while the top-tier Ultra subscription has been cut from $250 to $200. But the AI Plus and Pro plans also get some perks.