Google will now tell you if an ad was made with AI
Google just made AI transparency mandatory. Here's what that means for your ad strategy.
Why it matters
Google is rolling out AI disclosure labels across Search, Discover, and YouTube—a significant move toward AI transparency in advertising that will reshape how brands disclose generative AI use in paid content. This sets a precedent for regulatory compliance and consumer trust in the ad ecosystem.
The key facts
10 to knowNew 'created or edited with AI' label in Google My Ad Center
Available on Google Search, Google Discover, and YouTube
Automatic labeling for ads made with Google's generative AI tools
Manual labeling required for AI ads made with third-party tools
Label accessible via three-dot menu or info button on ads
Launched Thursday, July 9, 2026
Auto-applied to ads made with Google's generative AI tools
Manual labeling required for third-party AI-generated ads
Accessible via three-dot menu or info button on ads
Announced Thursday, July 9, 2026
Go to the source
The Verge AItheverge.com
Publisher excerpt: You can see if ads on Google Search, Google Discover, and YouTube were made or edited using AI from a new section in Google's "My Ad Center," as reported earlier by TechCrunch. The update, announced on Thursday, adds a "created or edited with AI" label under the "how this ad was made" tab. Users…