WorkThe story, in brief
Hackers Threaten to Leak ASOS Snowflake Instance
ASOS's Snowflake instance was fully compromised. The breach notification came via customer mobile app—a hostage play for ransom negotiation.
The KeyNews take
Why it matters
A major fashion retailer's data warehouse was breached and extorted via public customer notification. This exemplifies both the attack surface of cloud data platforms in production and the operational/reputational risk when enterprise systems holding customer data are leveraged for ransom threats.
The key facts
5 to knowASOS Snowflake instance fully compromised
Breach notification sent to customers via mobile app
Extortion demand made public: 'Engage with us, or we will leak it'
Threat directed to DPO and IT via Telegram
Date: October 6, 2026
Go to the source
Salesforce Bensalesforceben.com
Publisher excerpt: Hackers are threatening to leak ASOS’s Snowflake instance if the online fashion retailer does not engage with them. Customers were sent a mobile app notification today that reads: “Dear ASOS DPO and IT, we have fully compromised the Snowflake instance. Engage with us, or we will leak it.” The…