ToolsThe story, in brief

Hands on with X’s new AI-powered custom feeds

X just replaced Communities with Grok-powered feeds. Here's what that means for your ad strategy.

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The KeyNews take

Why it matters

X is shipping AI-driven feed curation as a core product feature, integrating Grok directly into user timelines while monetizing through new ad placements. This signals how platform companies are embedding LLM capabilities into core engagement loops.

The key facts

6 to know
  1. X replacing Communities feature with AI-powered custom feeds

  2. Feeds powered by Grok (X's LLM)

  3. New ad slot opportunities tied to curated feeds

  4. Product ships April 2026

  5. New ad slots introduced in custom timelines

  6. Published April 22, 2026

Go to the source

TechCrunch AItechcrunch.com

Publisher excerpt: X's AI-powered custom timelines are replacing Communities, with Grok-curated feeds...and new ad slots.
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