Hands on with X’s new AI-powered custom feeds
X just replaced Communities with Grok-powered feeds. Here's what that means for your ad strategy.

Why it matters
X is shipping AI-driven feed curation as a core product feature, integrating Grok directly into user timelines while monetizing through new ad placements. This signals how platform companies are embedding LLM capabilities into core engagement loops.
The key facts
6 to knowX replacing Communities feature with AI-powered custom feeds
Feeds powered by Grok (X's LLM)
New ad slot opportunities tied to curated feeds
Product ships April 2026
New ad slots introduced in custom timelines
Published April 22, 2026
Go to the source
TechCrunch AItechcrunch.com
Publisher excerpt: X's AI-powered custom timelines are replacing Communities, with Grok-curated feeds...and new ad slots.