HiBob turns 2,500 GPTs into product and team growth
Not a pilot. HiBob deployed 2,500 custom GPTs across product and operations—turning ChatGPT Enterprise into competitive moat.

Why it matters
HiBob's at-scale deployment of custom GPTs demonstrates how enterprises are moving beyond chatbots to embed AI agents into core workflows and product. This is the operational playbook founders need to execute AI-first strategy.
The key facts
9 to knowHiBob deployed 2,500 custom GPTs
Used ChatGPT Enterprise and custom GPTs
Applied to product features, team workflows, and revenue scaling
HR platform use case showing vertical-specific AI adoption
Published on OpenAI's official index (case study)
Using ChatGPT Enterprise for integration
AI features built into Bob platform (product ship)
Revenue growth attributed to AI adoption
HR workflow streamlining via AI
Go to the source
OpenAI Blogopenai.com
Publisher excerpt: Discover how HiBob uses ChatGPT Enterprise and custom GPTs to scale AI adoption, boost revenue, streamline HR workflows, and deliver AI-powered features in the Bob platform.