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AI newsThe story, in brief

How AEO vs GEO reshapes AI-driven brand discovery in 2026

8%. That's how often users click traditional search results when they see AI summaries vs 15% without them.

Reporting by AI News 1 min brief
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The KeyNews take

Why it matters

AI-powered search summaries are fundamentally changing how users discover brands, cutting traditional click-through rates in half and forcing companies to rethink their entire digital marketing strategy.

The key facts

4 to know

  1. 68,879 Google searches analyzed by Pew Research Centre

  2. 8% click-through rate on traditional results when AI summary present

  3. 15% click-through rate when no AI summary shown

  4. Nearly 50% reduction in traditional search engagement

Go to the source

AI Newsartificialintelligence-news.com

Publisher excerpt: When Pew Research Centre analysed 68,879 Google searches in March 2025, one finding stood out: users who encountered an AI-generated summary clicked on a traditional result just 8% of the time. Those who didn’t see a summary clicked nearly twice as often, at 15%. A quarter of users who saw an AI…
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