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How Avalara turns pipe dreams into patent-pending with v0

Two patent-pending products in 60 days. That's what Avalara shipped after ditching PRDs for Vercel's v0.

Paper-cut illustration of a coral software window opening into a three-dimensional drafting space.
New tools for building and creating with AI.AI illustration by KeyNews
The KeyNews take

Why it matters

Avalara's use of Vercel's v0 AI code generation tool compressed their product development cycle from months to weeks, demonstrating real-world ROI of AI-native development workflows at enterprise scale. The case study shows how AI agents are reshaping internal SaaS product velocity—a model other enterprises will replicate.

The key facts

5 to know
  1. Two patent-pending products built in ~60 days using v0

  2. Chrome extension for customer integration support conceived and demoed overnight

  3. Eliminated async handoffs between product, design, and engineering

  4. Plain-language to working prototype in minutes (described as '5 minutes later')

  5. Avalara integrates with 1,400+ systems—high complexity use case

Go to the source

Vercel Blogvercel.com

Publisher excerpt: Avalara connects businesses to more than 1,400 systems to automate tax compliance around the world. It’s a massively complex ecosystem that spans ERP systems, finance platforms, and compliance tools, all talking to each other. For Chief Strategy and Product Officer Jayme Fishman, the path forward…
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