How Featured's users make 100K media pitches per month on Vercel
3 engineers, 100K pitches a month. Featured's PR agents run on Vercel's AI SDK and Workflow SDK—and the team ditched custom infrastructure entirely.
Why it matters
A working case study of how agentic AI products scale without ops overhead: Featured migrated from AWS/custom orchestration to Vercel's abstraction layer (AI SDK, AI Gateway, Workflow SDK), enabling a tiny team to ship 100K+ media pitches monthly and serve 3 brands from one platform. The story demonstrates practical infrastructure choices for agent-first startups.
The key facts
16 to knowFeatured's agents deliver 100,000+ media pitches per month
3-engineer team supporting 374 Sanity sites across 3 brands
Migrated from AWS Elastic Beanstalk to Vercel; 374 manual deploys became single-click rollouts
Routes across 17 AI models via AI SDK + AI Gateway (single abstraction, no custom integrations)
Long-running jobs migrated to Vercel Workflow SDK (media monitoring, opportunity qualification, pitch delivery)
Moved primary interface to chat/agents via eve (Vercel's open-source agent framework)
Featured connects one user with a journalist every 6 seconds; 100M+ HARO emails sent in past year
Chat interface rebuild took 1 week instead of months; model swaps now require config changes, not rewrites
Featured delivers 100,000+ media pitches per month via agents
3-person engineering team supporting 374 Sanity sites and 17 concurrent models
Migrated from AWS Elastic Beanstalk to Vercel; single-click deploys replaced manual EB spinning
Routes across 17 models through unified AI Gateway + AI SDK abstraction
Long-running jobs (media monitoring, qualification, pitch assembly) moved to Vercel Workflow SDK
Chat interface rebuilt in one week using eve agent framework (useEveAgent hook)
100M+ HARO emails sent in past year; 1 user connection per 6 seconds
Platform positioned as 'AI layer for public relations' (parallel to dedicated agent platforms in legal/finance)
Go to the source
Vercel Blogvercel.com
Publisher excerpt: Featured on Vercel Compute without the clusters AI SDK and AI Gateway: one abstraction for every model Workflow SDK for long-running backend jobs 3 engineers supporting 3 brands and 100,000+ users on Vercel Migrated 374 Sanity sites from AWS Elastic Beanstalk to Vercel and power Featured's chat bot…