How Okara runs CMO agents for 120,000 companies on Vercel
120,000 companies. One AI CMO. Four engineers. Okara just proved the solo founder playbook scales.
Why it matters
Okara demonstrates how AI agents are becoming infrastructure-agnostic, multi-provider orchestration at scale. The story validates that small teams can now serve massive user bases by outsourcing infrastructure complexity to platforms like Vercel, freeing engineering cycles for product innovation rather than integration plumbing.
The key facts
9 to know120,000+ companies using Okara's AI CMO agents
4 billion tokens processed daily across multi-provider stack
Team of 4 engineers shipping 6-7x daily to production
Eight sub-agents handle SEO, GEO, social, content, Reddit, Hacker News
Vercel AI Gateway replaced 8 custom model provider integrations with single configuration
SEO agent can detect issues, generate fixes, and open pull requests in Vercel Sandboxes
New models available to users same day they ship (zero deployment friction)
Eliminates $15,000/month traditional agency cost model
Zero-data retention support for privacy-sensitive chat built into Gateway
Go to the source
Vercel Blogvercel.com
Publisher excerpt: Okara on Vercel 4 billion tokens processed daily across a multi-provider AI stack on Vercel AI CMOs actively managing growth for 120,000+ businesses Eight sub-agents handling SEO, GEO, social, content, Reddit, and Hacker News New AI models available to users the same day they ship Okara is an AI…