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How SMBs Can Gain An Edge With Agentic AI: Key Trends From Our Marketing Report

4,450 marketers just revealed it: SMBs deploying agentic AI are outpacing competitors. Here's what's actually moving the needle.

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AI agents and the coordination of work.AI illustration by KeyNews
The KeyNews take

Why it matters

Large-scale survey data on agentic AI adoption among SMBs reveals competitive gaps and deployment trends that matter for business leaders deciding where to invest marketing tech budget.

The key facts

8 to know
  1. 10th annual State of Marketing Report

  2. 4,450 marketers surveyed globally

  3. Focus on agentic AI as competitive edge for SMBs

  4. Published Apr 20, 2026 — recent data

  5. Source: Salesforce (vendor perspective)

  6. Salesforce State of Marketing Report (10th annual)

  7. Focus: agentic AI as competitive edge for SMBs

  8. Published April 2026

Go to the source

Salesforce Blogsalesforce.com

Publisher excerpt: Our 10th annual State of Marketing Report surveyed 4,450 marketers worldwide — here's what the data said: SMBs can outpace the competition with agentic AI.
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