How to Opt Out of Google Search’s New AI Data Training Feature
Google is using your search history to train AI. Here's how to stop it.
Why it matters
Google's new data collection policy for AI training raises privacy and governance questions that leaders need to understand as data-for-training becomes a competitive battleground in the AI economy.
The key facts
9 to knowGoogle Search now stores media uploads (images) from user interactions for AI model training
Policy affects reverse image search and other media-based queries
Users have opt-out capability but must take action to disable
Data collection tied directly to AI model improvement pipeline
Google Search storing media uploads (images, etc.) for AI model training by default
User opt-out mechanism available but not enabled by default
Impacts reverse image search and other visual queries
Privacy/data governance implications for enterprise and consumer users
Published June 2026 — reflects ongoing tension between AI training data needs and user privacy rights
Go to the source
Wired AIwired.com
Publisher excerpt: Google’s Search history update stores media uploads from your interactions, like images used in reverse image searches, for training its AI models.