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How we built AEO tracking for coding agents

Vercel just built the playbook for tracking how coding agents actually work—and it's nothing like monitoring LLMs.

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The KeyNews take

Why it matters

As coding agents become a major traffic source (20% of prompts trigger web search), companies need observability into agent behavior. Vercel's AEO system shows how to normalize wildly different agent architectures (Claude Code, Codex, OpenCode) into a single evaluation pipeline—a pattern every infrastructure company will need.

The key facts

7 to know
  1. Coding agents perform web searches in ~20% of prompts

  2. Vercel built unified observability layer across Claude Code, Codex, OpenCode with different transcript formats

  3. System uses ephemeral Linux MicroVMs with six-stage lifecycle for sandbox isolation

  4. Four-stage normalization pipeline: transcript capture → parsing → enrichment → summary

  5. AI Gateway routes all agent LLM calls for unified logging, rate limiting, cost tracking

  6. Planning to open-source the AEO tracking tool for other teams

  7. Agent recommendations embedded as working code (imports, configs, scripts) vs. prose mentions in model responses

Go to the source

Vercel Blogvercel.com

Publisher excerpt: AI has changed the way that people find information. For businesses, this means it's critical to understand how LLMs search for and summarize their web content. We're building an AI Engine Optimization (AEO) system to track how models discover, interpret, and reference Vercel and our sites. This…
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