Improving complementary-product recommendations
7% improvement. Amazon just cracked the complementary product recommendation code.

Why it matters
Amazon's new modeling approach for complementary product recommendations shows how incremental AI improvements can drive massive revenue impact across e-commerce platforms.
The key facts
3 to know7% average increase in recommendation accuracy
New modeling approach for complementary products
Published by Amazon Science team
Go to the source
Amazon Scienceamazon.science
Publisher excerpt: New modeling approach increases accuracy of recommendations by an average of 7%.