ToolsThe story, in brief
Improving complementary-product recommendations
7% improvement. Amazon just cracked the complementary product recommendation code.
The KeyNews take
Why it matters
Amazon's new modeling approach for complementary product recommendations shows how incremental AI improvements can drive massive revenue impact across e-commerce platforms.
The key facts
3 to know7% average increase in recommendation accuracy
New modeling approach for complementary products
Published by Amazon Science team
Go to the source
Amazon Scienceamazon.science
Publisher excerpt: New modeling approach increases accuracy of recommendations by an average of 7%.